Will Mayo

Will Mayo · 2025-03-25T12:08:01.033Z

For the past year, I’ve been building something that means a lot to me. My relationship with water began as a kid in New York City, staring up at the iconic wooden water towers and dreaming of climbing inside to go for a swim. Years later, everything deepened during a family trip to Europe in the summer of 2000. I was exposed to the culture of bathing, thermal spas, cold plunges, slow rituals... and it was unlike anything I had ever experienced. It was eye-opening, even shocking. Since then, for over 25 years, I’ve been in search of that feeling, looking for that kind of experience here in the US, and never quite finding it. So I decided to build it. It started with a simple idea: building an elevated ritual around bathing & cold plunging. Not just a quick soak, but a real moment to disconnect, slow down, and reconnect with yourself, with your community, with nature, and with time itself. That’s how Nordsprings was born. We handcraft wooden tubs designed to create that space, where everything else fades away for a moment. Built to last, each piece is handcrafted in Austin, Texas, using only thoughtfully sourced wood, stainless steel, and stone. I wanted to create something that wasn’t only functional, but intentional & beautiful. Our sculptural-grade wooden tubs feel as timeless as the traditions they honor. Bathing & cold plunging have always been more than just water; they’re a ritual, a space for clarity, for breathing, for being. This project has been an incredible journey in healing and of creation, and I’m excited to finally share it with you. Here’s a glimpse of what we’re building in the video below... and do follow our journey as it unfolds on Instagram! 🔗 Discover Nordsprings → - Our Site: https://nordsprings.com/ - Our Instagram: https://lnkd.in/gPXHzs-N Take a look, and tell me, where would you place your Nordsprings? One more thing… I’m especially moved to bring this into the world today, on what would have been my Dad’s 81st birthday. Geoffrey Mayo would have been right by my side for this moment and everything that’s led up to it.

Austin, Texas, United States
4K followers 500+ connections

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Nordsprings

Lehigh University

About

Handcrafting hot & cold wooden tubs to nurture the rituals of slowing down.

I…

Articles by Will

Audio - The Undisputed Pioneer of Augmented Reality

Jun 13, 2023

Audio - The Undisputed Pioneer of Augmented Reality

Have you ever considered that audio is, in fact, the true pioneer of augmented reality? 🎧 It's time we confidently…
Targeted Audiences vs. Mass Appeal: Mastering Content Success in a Hyper-Connected World 🌐🎯

Jun 6, 2023

Targeted Audiences vs. Mass Appeal: Mastering Content Success in a Hyper-Connected World 🌐🎯

Let's dive into a hot topic in the content creation world - should the focus be on catering to targeted audiences or…
There’s $20 billion up for grabs in audio…

May 16, 2023

There’s $20 billion up for grabs in audio…

Ad spend in audio is still playing distant catch-up compared to almost every other form of media..

8 Comments

Activity

Thanks to Thrillist and Hannah Berman for capturing what so many are feeling: bathing culture is having a moment in New York—and it’s about much more…

Thanks to Thrillist and Hannah Berman for capturing what so many are feeling: bathing culture is having a moment in New York—and it’s about much more…

Liked by Will Mayo
There’s a kind of silence that only exists in the workshop. It’s not quiet, exactly. There’s the buzz of tools. The sound of sanding. The creak of…

There’s a kind of silence that only exists in the workshop. It’s not quiet, exactly. There’s the buzz of tools. The sound of sanding. The creak of…

Shared by Will Mayo
Not all water feels the same. Some just gets you clean. Other water does something deeper. When I first started learning about mineral bathing, I…

Not all water feels the same. Some just gets you clean. Other water does something deeper. When I first started learning about mineral bathing, I…

Shared by Will Mayo

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Experience

Nordsprings

Austin, Texas, United States
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Greater New York City Area
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Greater New York City Area
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Greater New York City Area
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San Francisco Bay Area
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Bethlehem, PA
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Greater New York City Area
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Greater Boston Area
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Greater Boston Area

Education

Lehigh University

2008 - 2010

Activities and Societies: LU Choir, LU Glee Club, Off the Record a cappella. Integrated Product Development Sponsor.
2004 - 2008

Activities and Societies: LU Choir, LU Glee Club, A Whole Step Up a cappella, Off the Record a cappella, LU Crew Team, and Gryphon (RA) society.
1998 - 2004

Licenses & Certifications

Forklift, Excavator, and Skid Steer Certifications

Sunbelt Rentals, Inc.

Issued Feb 2024
Registered Yoga Teacher, Hatha Vinyasa - 200 Hour

Yogamaya New York

Issued Jun 2020

More activity by Will

Nothing teaches you more than wood that splits, water that leaks, or finishes that fail! When we first started crafting the very first Nordsprings…

Nothing teaches you more than wood that splits, water that leaks, or finishes that fail! When we first started crafting the very first Nordsprings…

Shared by Will Mayo
So happy to welcome Kellan Florio at the new CIO for THERME GROUP.

So happy to welcome Kellan Florio at the new CIO for THERME GROUP.

Liked by Will Mayo
For the past year, I’ve been building something that means a lot to me. My relationship with water began as a kid in New York City, staring up at…

For the past year, I’ve been building something that means a lot to me. My relationship with water began as a kid in New York City, staring up at…

Liked by Will Mayo
For the past year, I’ve been building something that means a lot to me. My relationship with water began as a kid in New York City, staring up at…

For the past year, I’ve been building something that means a lot to me. My relationship with water began as a kid in New York City, staring up at…

Shared by Will Mayo
These articles are now happening twice a day. :)

These articles are now happening twice a day. :)

Liked by Will Mayo
Congrats Vince Kadlubek. Way to bring this vision to life! Grateful to have you advising us and part of the family at Alchemy Springs.

Congrats Vince Kadlubek. Way to bring this vision to life! Grateful to have you advising us and part of the family at Alchemy Springs.

Liked by Will Mayo

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Will Mayo

Austin, Texas, United States 4K followers 500+ connections

About

Articles by Will

Audio - The Undisputed Pioneer of Augmented Reality

Targeted Audiences vs. Mass Appeal: Mastering Content Success in a Hyper-Connected World 🌐🎯

There’s $20 billion up for grabs in audio…

Activity

Thanks to Thrillist and Hannah Berman for capturing what so many are feeling: bathing culture is having a moment in New York—and it’s about much more…

Liked by Will Mayo

There’s a kind of silence that only exists in the workshop. It’s not quiet, exactly. There’s the buzz of tools. The sound of sanding. The creak of…

Shared by Will Mayo

Not all water feels the same. Some just gets you clean. Other water does something deeper. When I first started learning about mineral bathing, I…

Shared by Will Mayo

Experience

Nordsprings

-

-

-

-

-

-

-

-

-

-

-

Education

Lehigh University

Licenses & Certifications

Forklift, Excavator, and Skid Steer Certifications

Sunbelt Rentals, Inc.

Registered Yoga Teacher, Hatha Vinyasa - 200 Hour

Yogamaya New York

More activity by Will

Nothing teaches you more than wood that splits, water that leaks, or finishes that fail! When we first started crafting the very first Nordsprings…

Shared by Will Mayo

So happy to welcome Kellan Florio at the new CIO for THERME GROUP.

Liked by Will Mayo

For the past year, I’ve been building something that means a lot to me. My relationship with water began as a kid in New York City, staring up at…

Liked by Will Mayo

For the past year, I’ve been building something that means a lot to me. My relationship with water began as a kid in New York City, staring up at…

Shared by Will Mayo

These articles are now happening twice a day. :)

Liked by Will Mayo

Congrats Vince Kadlubek. Way to bring this vision to life! Grateful to have you advising us and part of the family at Alchemy Springs.

Liked by Will Mayo

View Will’s full profile

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